Copywriting and writing texts

What does the copywriting and writing service include?
Research and analysis

Exploring the topic and the target audience: Before writing texts, it is important to analyze the topic, brand or product. The copywriter examines what questions the target audience may have and what problems the product or service solves.
Competitor Analysis: Analyzing competitors’ texts helps you understand what methods they use to attract customers and how they can stand out from others.
Identifying Audience needs: Understanding what is important to the audience allows you to create more relevant and compelling content.
Creating advertising texts

Advertising texts (banners, ads, email newsletters): Writing short but vivid texts that attract attention and encourage action (for example, “Buy now”, “Get a discount”, “Make an appointment for a consultation”).
Texts for social networks: Create engaging posts that stimulate interaction with subscribers, encourage comments, likes or reposts.
SEO copywriting

Writing texts for websites and blogs with SEO in mind: This is the creation of content that meets the requirements of search engines and is interesting to the reader at the same time. Inclusion of keywords, optimization of headings and text to improve positions in search results.
Text structuring: SEO texts should be structured so that they are easy to read (subheadings, lists, short paragraphs).
Writing content for websites

Main pages and landing pages: Create a text for the main pages of the website that explains what the company is, its products or services, and why they are worth choosing.
About the company, mission, values: Writing a text that helps to create the company’s image, convince the client of its reliability and uniqueness.
Description of products and services: Creating a text that clearly and attractively describes products or services, their features and benefits.
Writing content for blogs and articles

Articles, reviews, analytics: Writing informative articles that are useful to the audience and demonstrate the expertise of the company. These materials may be related to the industry, customer issues, or new trends.
Guest posts and publications on third-party resources: Writing materials for publication on other sites to increase credibility and promote the brand.
Texts for mailing lists and e-mail marketing

Preparing emails and newsletters: Creating email chains that help keep subscribers interested, inform them about new products or discounts, and encourage them to take action (for example, clicking on a link, making a purchase).
Editing and proofreading

Checking texts for errors: Editing and correcting texts to eliminate grammatical, stylistic and factual errors.
Text Optimization: Editing content to improve readability, consistency, and persuasiveness.
Uniqueness and author’s style

Creating unique texts: It is important that each text is unique, as copy-paste and plagiarism can lead to fines from search engines and a deterioration in reputation.
Author’s style: Maintaining a consistent style and tone that matches the brand’s image and is suitable for the target audience.
Texts for PR and press releases

Creating press releases and news: Writing official statements, company news, and announcements that will be of interest to journalists and can be published in the media.