Creating videos for advertising

Creating videos for advertising is the process of developing video content that is used to promote products, services, or a brand. Video advertising is one of the most effective marketing tools, as it combines visual and audiovisual elements that can capture the audience’s attention and evoke strong emotions.

What does the service for creating promotional videos include?
Concept and scenario:

Idea development: At this stage, a creative video concept is created that meets the goals of the advertising campaign and the specifics of the product or service. It can be a simple and vivid message, or a more complex story.
Script writing: Based on the concept, a script is being developed that defines the structure of the video: the beginning, the main idea, the climax and the call to action (CTA).
Preliminary planning:

Mock-up plan (Storyboard): Create a storyboard that displays the key moments of the video, the composition of the frame, the actions of the actors or animation. This helps you imagine what the video will look like before shooting.
Choice of locations and actors: Real locations, studios can be selected for filming, or animations and graphics can be used. If necessary, select actors for filming.
Determining the duration of a video clip: Promotional videos typically have a duration of 15 to 60 seconds, depending on the platform (Instagram, YouTube, TV).
Video production:

Filming: If the video involves live filming, this includes working with the camera, lighting, sound recording, as well as coordinating the work of the cast and crew.
Animation and Graphics: Videos can be fully animated or include graphic elements such as logos, infographics, and text animations that help convey important messages.
Editing and post-production:

Video editing: This stage includes selecting and editing the best shots, adding transitions, effects and sound effects to create a dynamic and interesting video.
Color correction and sound: Color correction helps to create the right atmosphere, and sound processing includes voice acting, music and sound, which can significantly enhance the perception of the video.
Inserting text elements: Texts, titles, logos, contact details, or a call to action (such as “Buy now” or “Subscribe to our channel”) can be added during post-production.
Optimization for different platforms:

Facebook Instagram, Facebook, YouTube, TikTok, LinkedIn, Television, and others are often used to create commercials. Each channel requires specific formats and aspects (for example, vertical or horizontal video, video length, size and quality).
Adaptation to mobile devices: Videos should be clear and interesting on mobile screens, where viewers often interact with the content.
Testing and analysis:

A/B testing: Trial use of different versions of the video (with different lyrics, creatives, and music) allows you to determine which version will be most effective.
Performance Analysis: After placing video ads, it is important to keep track of key metrics: views, clicks, interactions, conversions, and ROI (return on investment).