The service “Setting up social networks for business”

The service “Setting up social networks for business” includes the creation, configuration and optimization of company accounts on various social platforms to promote a brand, products or services. Social media is a powerful tool for interacting with customers, increasing visibility, and improving a company’s online reputation.

What does the social media setup service for businesses include?
Choosing suitable social platforms:

Instagram Facebook, LinkedIn, Twitter, TikTok, Pinterest, etc. Target Audience Analysis: Research where exactly your target audience is located to select the most suitable platforms for your business.
Defining strategies for each platform: Developing a strategy for each social network based on its characteristics to achieve maximum effectiveness (for example, visual content for Instagram, text content for LinkedIn).
Creating and configuring accounts:

Registration and profile setup: Create official company accounts on selected platforms, fill in all required fields (profile photo, company description, contact information).
Setting up business accounts: Switching accounts to business mode to access additional tools (for example, statistics, advertising features, contact buttons).
Corporate identity development: Customize visual elements (cover art, profile photos, profile description) according to the brand’s corporate identity.
Profile optimization:

Profile design: Writing an attractive and informative description of a brand, products, or services. The use of keywords to improve search visibility.
Installing the right links: Adding links to the company’s official website, contact information, product or service pages.
Adding CTAs (calls to action): Installing buttons to contact customers (for example, “Call”, “Write”, “Go to the website”).
Developing a content plan:

Defining the content topic: Creating a content plan that includes various types of content: text, photos, videos, stories, surveys, customer reviews, news and events.
Planning the frequency of publications: Determining how many times a week or month new content will be released in order to keep the pages active.
Calendar of posts: Creating a calendar for regular publications, taking into account holidays, events and seasonal promotions.
Creating content for social media:

Photo and video content: Development of visual materials (photos, graphics, videos) that correspond to the interests of the audience and the objectives of the business.
Texts and copywriting: Writing attractive texts, descriptions, and posts that engage the audience, as well as attract attention through headlines, questions, and interesting facts.
Interactive content: The creation of polls, quizzes, contests, and other forms of content that stimulate audience engagement.
Setting up targeted ads:

Social media advertising: Creating advertising campaigns to increase reach, attract new customers, and promote specific products or services.
Targeting: Setting up targeting (by geography, interests, age, gender, professional field, etc.) to more accurately reach the right audience.
Create Advertisements: Develop attractive and effective advertisements that can include text, images, videos, and action buttons.
Performance monitoring and analysis:

Instagram Facebook Analytics Statistics analysis: Regular monitoring of activity results (interaction with posts, subscriber growth, reach), use of analytical tools (for example, Facebook Insights, Instagram Analytics).
Engagement Score: An assessment of how the audience interacts with content, how many people share posts, comment or like.
Strategy adjustment: Based on the data obtained, content, advertising campaigns, and other aspects are adjusted to improve results.
Reputation management and interaction with subscribers:

Responses to comments and messages: Regular communication with subscribers, answers to their questions, thanks for feedback and management of negative comments.
Monitoring reviews and mentions: Monitoring the company’s reputation by tracking mentions online, responding to positive and negative reviews.
Subscriber Engagement: Using methods to increase engagement, such as active discussions, challenges, reposts, and more.
Promotion through influencers:

Collaborations with bloggers: Search for and collaborate with influencers to promote products or services on their accounts.
Influencer Audience Analysis: An assessment of how well the influencer’s audience matches your target group.